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How to open an online store?


How to open an online store?
Online shopping is one of the youngest in the areas of business, which shows rapid growth. Many aspiring entrepreneurs, studying various possibilities for starting a business in the first place it is eyeing to this direction.

So it does not matter whether you want to create a new online store or plan to go to http://business-asset.ru/ and buy ready-made business in the virtual space, should understand what is actually online commerce.

On the one hand, to trade via the Internet, you can literally everything in the head will climb. On the other hand, there are objective factors that make some products suitable for e-commerce, and others - on the contrary, a little adaptability. In the first place, selling well standardized products that do not require an individual approach in the choice: electronics, furniture, books, CDs, auto parts, toys, dishes, etc. But the clothes, despite the abundance of online stores that specialize in it, is sold via the Internet with a creak. The fact that the majority of customers would like to try on clothes before buying. By itself, the size of the clothes did not say how this or that will sit on a sweater with a particular person physique. A photograph of models, beautiful in this dress on the site, nothing is said.

Recently there were grocery online shopping, but do they also go so far or shaky, or rolls. The problem is that when you order a pack of tea loaf and a dozen eggs would be too expensive shipping and will not pay neither the store nor the client. And if a person wants to buy for the week ahead, it will have too long to sort through directories to select all the names of the goods. So it turns out that the interface to interact with the site longer than taking products off the shelves in the store. Real quick to go to the nearest grocery than delve into the network.

If you do decide to open your online store, the first thing you need - is the site itself. Expenditure on its creation in general low. Easiest cost several hundred dollars, but as a visitor to become a customer solution is 90% dependent on the convenience of the site, it is better to spend on the development and design of the engine a little more (several thousand) to get really comfortable and beautiful online store. In any case, these costs is ridiculous compared with the cost of the opening of the store.

Another advantage of online check-in is before offline business. You are required to register only the enterprise itself (any format - OOO, AO or PI) and to issue a license to trade (if you are trading drugs, alcohol, food, etc.). No need to resolve any land issues, to deal with sanitary, fire and other permits.

Online stores operate on the two schemes: warehouse and without it. If its stock, reduced storage costs of goods that are sent to the customer directly from the supplier's warehouse. But in this case would have to sacrifice any range or low prices. If you choose for each commodity individual provider with the lowest rates, you do not have enough resources to process all orders. Therefore, the majority of online stores are trying to get as much as possible its own warehouses and at least part of the goods purchased in bulk at the cheapest suppliers.

Many entrepreneurs consciously from the outset invested large capital in the creation of an online store, create inventories at our own warehouse and it currently provides cost advantage over its competitors, while maintaining a wide range. Some do advise to create online store based on the offline firm, which already has warehouses, and established relations with suppliers.

Yet the main problem for online retailers is the issue of timely delivery of goods. This important task falls on the shoulders of couriers. On the one hand, wages are low, and therefore contingent, who agrees to work for the money, would be appropriate. On the other hand, hiring executive decent people on a good salary, you will not be able to provide a price advantage in the market because of high overhead. Single recipe to address this problem is not present. Most companies simply trying to control as much as possible the work of couriers, as well as introducing them to a system of rewards and penalties. Small online shopping in principle may exist due to the fact that he is engaged in the delivery of the shop owner and his family.

But if the delivery city is somehow possible to understand their own, then hire a courier for each major city, from where can enter an order, it is simply impossible. Here the owners of online stores is two ways: use the mail or use the services of commercial delivery services. Mail - cheap, but for a long time. Delivery - expensive but fast. What is more acceptable, every online store owner decides for himself.

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